Linkedin corporation case solution3/1/2024 ![]() Before you start: Understanding stakes and obstacles With all of that preliminary information out of the way, let’s take a closer look at how to actually build an effective case study. When speaking to prospects and leads who aren’t fully bought in, they can minimize risk and offer assurances in a way that no other piece of sales and marketing collateral can match. In a sense, case studies represent your products and services through the eyes of customers who have already taken the proverbial leap of faith. They drastically boost your credibilityĭone correctly, case studies demonstrate the effectiveness of your products and services from the perspective of customers who have benefited directly from using them. They’re relatively inexpensiveĬase studies are relatively inexpensive to produce compared to other forms of marketing, such as white papers, e-books, and long-form blog content. If your products have a long lifespan, the same piece of content may be useful for months or years. ![]() How to write a marketing plan that propels you to successĪ single case study can be used as sales and marketing collateral as long as the feature products or services are still relevant. Great case studies can take some time to create.Ĭonsidering budgets and deadlines, why should you even bother using them when you could create more landing pages, buy more ads, or write more blog posts?Ĭase studies come with a unique set of benefits for your marketing strategy that other forms of content simply can’t fill. Be prepared to dig for information and work closely with customers to build compelling content. While all of these components are essential to great case studies, they aren’t always easy to acquire. Always include a link to more information or a contact form at the end of your case study. Graphics, photos, charts and/or videos can help illustrate results in an engaging and easy to understand way. With permission, use a person’s real name and job title and personal experience to add credibility to your case study. Include feedback from real clients and users about how your product or service solved their issue. Demonstrate how your product or service has made an impact on the customer’s business with documented facts and figures. A good case study should include a clear story line that conveys the problem, solution, and the impact of the solution. To create a great case study, you’ll need each of the following: What makes a strong case study?īefore we jump into the details of how to make a great case study, let’s take a closer look at what a strong case study actually looks like. That’s why case studies are sometimes known as customer success stories. Strong case studies are often based on interviews with actual customers to highlight the effectiveness of a specific feature, explain a certain use case, or emphasize benefits or results of note.ĭone correctly, a case study combines customer testimonials, process information, and usage data to tell a unique story about how a product or service helped a company succeed. The idea is simple: Stakeholders evaluating a product may be able to see the value of that product by learning how other companies have tried and succeeded with it.įor that reason, 42% of marketers still list case studies as a top media format used to generate leads and sales. They can also serve as inspiration for other organizations that may be considering similar approaches. What is a business case study?Ī business case study is an in-depth look at a specific company or organization that examines how a business solved a problem, achieved success, or faced failure.Ĭase studies are often used by businesses to demonstrate the effectiveness of their strategies and solutions. In this article, we’ll take a closer look at how to write a business case study, including best practices, case study templates, real examples, and more. You’ll need help from existing clients who are willing to talk about their problems publicly, and you’ll need to safeguard their reputation while you tell their story. Great case studies aren’t something that you can write by yourself. They help to create valuable learning experiences that can be shared with others.Ī well-written business case study can also generate leads, increase customer loyalty, and boost sales.īut writing an effective and compelling case study can be easier said than done. ![]() Business case studies are powerful tools for marketing, teaching, and training.
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